Fasturtle will setup and launch Google Adwords Campaign ads. Build ad groups based on best practice (up to 10 ads). Ads may include video campaigns, con-questing, re-targeting Google display networks, shopping cart advertising, etc. Dependent on Deliverable's will include pixel tracking implementation by Fasturtle or client based on website access. Fasturtle will create monthly reports including but not limited to conversions, impressions, cost per click, quality score, geo-targeting all dependent upon the goal of the campaign. 25% Management Fee is deducted from total advertising budget.